Mission Accomplished

We’re transformers.

We help transform creative concepts into business reality, and the training courses we deliver help creative professionals take their careers to the next level.

Alison Grade
Alison GradeCEO and Founder
Alison uses her rare mix of creative, academic and business experience to help transform creative concepts into business reality.
Alison spent 15 years working at senior level in many media companies – predominantly in international television and film production, rights management and strategy – but she also has formal academic training and is a Nesta-accredited Creative Enterprise Trainer.
Add to that mix that Alison is also an entrepreneur who has established her own businesses and it becomes clear why she is in such demand by many creative businesses as a consultant and non-exec.
She is also the author of the Penguin bestseller, The Freelance Bible
Currently Alison owns Mission Accomplished, a consultancy offering training, mentoring and strategic advice to start-ups and established SMEs in the Creative Industries. Alison has extensive experience in providing one-to-one business support and workshops to both pre-start and existing Creative Industries SMEs through her work on a range of programmes with universities and institutions including ScreenSkills, the British Council, the BBC Academy, Birmingham City University, Coventry University and Aston University.
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Years Media Production Experience
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Freelancers and SMEs Supported
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Global Entrepreneurs Trained
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University Courses Delivered

Alison Grade quickly understood my business better than I do and her advice transformed the way I plan for and get new work. Transformed.

Mentoring sessions with her were cathartic and entertaining, it was like working with a funny and trustworthy therapist. Yet she is also very specific and practical about what can be achieved.

So whether it was a small technical issue or a pie-in-the-sky fantasy of what I wanted to do, she approached it all with the same considered insight and just sheer cleverness. I’ve recommended her to friends, colleagues, and random people I pass in the street so now I want to recommend her to you.

I had what was simply an idea; with very little understanding of how to turn it into a reality.

Alison taught me how to fine-tune that idea, create detailed plans and treatments: all of the things my potential clients would want to know, and the best way to communicate that. She taught me how to monetise my idea, opening up new opportunities that I hadn’t even envisaged. Above all she is able to guide you, whilst at all times encouraging you to help yourself, and put her teaching into action.

With the help of Alison, I learnt in 6 weeks what most people would learn in 6 months, maybe even longer.

Johnny Rickard, PhoneBox Productions

Step Up To Development Producer Course

“After attending Mission Accomplished’s ‘Development Summit’ earlier in the year I was really excited to get another opportunity to learn more from Sophie and Alison with their ‘Step Up To Development Producer Course’. Sophie is a wonderful person to lead the training as she’s passionate, friendly and bursting with industry knowledge. She is always open to questions – there’s nothing you can’t ask! The mix of Zoom and in-person training has really inspired me to further my career and has been flexible around my work. It’s great to learn and develop alongside others from companies across the UK. 

 

Charlie Wainwright, Development AP at Air TV

Alison Grade: Hero-ette.

In recent years Alison has become such an influential figure in the way the studio thinks, delivers and presents itself, which I’m forever grateful for.

After undertaking an enterprise training scheme in 2015 which Alison mentored on, I found it not only extremely useful but inspiring and motivational also. She has the ability to share the same passion and enthusiasm that you do about your own business, and unlike most, can see goals to strive for and develop the business in a direction that’s (what you think) far beyond expectations. She’s a forever friend of the studio and we cannot recommend her highly enough!

Drew Roper, Yamination Studios

Unscripted TV Development Summits

“I really enjoyed attending the Unscripted TV Development Summit and felt it provided me with many useful tools and strategies to help strengthen my contribution to my company’s development team. It was a relaxed and supportive environment and the sessions gave me a better understanding of the development process as a whole.”  

Lowri Williams, Researcher Cwmni Da
Ben Philpott holding camera, Director of Photography - Guild of British Camera Technicians.

Return to Work Craft and Tech.

The Mission Accomplished Return to Work in High-End TV course has been a fundamental part of my journey to come back to my much-loved work as a Director of Photography. Run by industry professionals, the course provides essential inside knowledge, as well as one-to-one support and guidance, culminating in direct assistance by way of introductions to hiring producers and the opportunity for a paid placement on a production. An essential, industry-funded course for anyone coming back to HETV. 

Women holding a boom mike

Alison was the first person who ever took the time to interrogate our values and our vision — as people, not just as a company.

Meetings with Alison are like a science lab: a safe space to turn the microscope on yourself and look closely at your core beliefs and processes — and then she gives you time to experiment, to challenge yourself by throwing new and ambitious elements into the mix, and to have the courage to embrace new ways of thinking and new approaches to working. Because of her we were able to approach change with much greater boldness and bravery than we could ever have found on our own.

Philip Holyman and Gareth Nicholls, Little Earthquake
Man with camera

The Guiding Principles of Departmental Budgeting 

“The Mission Accomplished budgeting course was very enriching, and I came away feeling more confident in the departmental budgeting process. Partaking on the course enabled me to ask questions about budgeting on HETV and large-scale feature films, which I was not able to do before. Budgeting is such an important part of the production process and in my experience, Mission Accomplished’s budgeting course is by far one of the best ways to get a better and full understanding of the budgeting process. I would recommend anyone with the word ‘manager’ in their title role to do it. 

Jon Abraham, Location Manager
Headshot Emmy, Emmy Beech, Hair and Makeup Artist.

Return to Work Craft and Tech.

“Mission Accomplished gave me the much-needed headspace and direction to focus on where my career was heading. I’m a new mum and was struggling to see how I could continue my career and juggle a young family. Mission Accomplished gave me the much-needed headspace and direction to focus on where my career was heading. The course gave me confidence to ask for roles that suit our family and my new location away from London. I am proud of my new CV and feel comfortable sending it out. 

Unscripted TV Development Summits

“We’ve been busy in production for the past year and recently gone into development mode, so the summit in London fell at a perfect time for us. It was a great chance to focus our time and energy in to how to develop our ideas and it was a rare opportunity to meet other development teams. It was fantastic! The trainers were brilliant, so friendly, approachable and knowledgeable; they both provided so many helpful takeaways and different techniques for brainstorming, structuring and pitching ideas. The processes we were taught will definitely be utilised and were incredibly helpful in shaping our work going forward. We would definitely recommend it to others. It was also great to meet and hear from Commissioning Editors, they were all friendly, insightful and down to earth. Their collaborative approach to working up ideas was really refreshing. We left with confidence and encouragement to move forward and pitch our ideas. Also, incredibly good brownies!” 

 

Lucy Mainstone and Emma Pitcairn, Junior Researchers, Beagle Media

MEET OUR CLIENTS

MEET THE TEAM

Danny Roberts
Danny RobertsTalent Manager
Danny has worked in various roles at Mission Accomplished since 2021 and stepped up to Talent Manager in July 2024. He has worked closely with learners on a range of programmes and is passionate about supporting their onward routes into industry. Most recently, he secured 50 industry placements for Development Researchers across the country, and is now focused on our West-Midlands based entry-level Fusion learners.
Viktorija Safonova
Viktorija SafonovaMarketing and Business Development Coordinator
Viktorija is media comms graduate and worked on the Birmingham 2022 Commonwealth Games as a Production Coordinator. She is now across a range of projects for both Mission Accomplished and The Freelance Bible, managing communications and social media.
Danielle McGirr
Danielle McGirrProject Manager
Danielle has worked in production management for the last twenty years, most recently as Line Producer on factual content such as Travel Man, Shop Smart, Save Money and Channel 4’s Guy Martin programmes. She has now joined Mission Accomplished to oversee all training projects at an operational and managerial level, as well as providing industry insight to their courses.
Abbie Philpott
Abbie PhilpottProject Assistant
Abbie has worked across the entertainment industry in Theatre, Live Events, Film and TV, most recently she has been the Production Assistant on The Bad Skin Clinic. Abbie has joined the Mission Accomplished team to support the delivery of commissioned training courses. She manages participants, schedules and sets up events, completes online research and supports the marketing outreach and engagement.
Reasha McLarty
Reasha McLarty PA and Project Assistant
Having joined the Mission Accomplished team this year, Reasha’s role currently focuses on the day-to-day responsibilities and tasks that support Alison and the team. As well as facilitating on projects that help to build our trainees skills and knowledge.

MEET THE TRAINERS

Perjit Aujla
Perjit Aujla Course Tutor
Perjit has 13+ years’ experience in factual TV as an RTS award-winning Series Producer, an Edit Producer and a former Head of Development. She has won commissions from Channel 4, Channel 5 and worked on programming as diverse as a Joe Wicks series for 4OD to the Bafta-nominated Cbeebies series Maddie’s Do You Know. Based in Leamington Spa, Perjit is a champion of the regions, producing and chairing local events on behalf of Women in Film and Television and RTS Midlands, where she is also on the committee. She has supported diverse off-screen talent via. Creative Access and the Channel 4 Trainee Scheme.
Sarah McCaffrey
Sarah McCaffreyCourse Tutor
Sarah has extensive experience delivering training programmes for ScreenSkills. She founded independent mental health and training company Solas Mind in 2019. Sarah is a fully qualified psychotherapist and offers mental health services including counselling and training in the film and tv industry. Sarah regularly runs mental health workshops, leadership and management training for ScreenSkills and Solas Mind supports the trainee finder trainees.
Lisa Mail
Lisa MailCourse Leader
Lisa Mail is a highly experienced Script Supervisor who has worked at a wide range of budget levels and production sizes. Lisa has also delivered Script Supervisor training for BBC Academy and Bectu. Lisa knows the role of Script Supervisor incredibly well and is keen to share this knowledge with a new generation of Script Supervisors. 
Addie Orfila
Addie OrfilaCourse Tutor
Addie has extensive production experience spanning over 25 years including ITV, All3Media and BBC. Starting as a trainee, Addie worked her way up as 3rd AD, 1st AD, PM and Head of Production. She has worked on all four of the big UK serial dramas and was HoP at Hollyoaks and Production Manager at Coronation Street. Having worked on shows such as Heartbeat, Touch of Frost, Countdown, My Parents are Aliens, Emmerdale, Barking and Jinx, Addie has a wealth of experience to draw from. Addie is a mentor for Women in Film and Television, was a member of Channel 4’s Mentoring Diversity Network as well as trainer on the pan-industry Project Diamond Diversity monitoring scheme. Addie set up her own training company 7 years ago, delivering bespoke training nationally and internationally for production companies, broadcasters, studios, ScreenSkills, the Film and TV Charity, PACT, The Production Guild, Netflix, BBC, ITV, TRC, BECTU, Screen Yorkshire and others.
Sophie Morgan
Sophie Morgan Course Tutor
Sophie is a BAFTA nominated and RTS award-winning film and TV producer and commissioning editor. As Head of Development for production companies like September Films, Cineflix and World of Wonder she has developed, pitched, won and exec produced hundreds of hours of TV content for all major broadcasters across all genres with credits that include series Star Lives (ITV Saturday night Entertainment), European Nightmare (BBC Daytime), Pete Burns Unspun (Channel 4 Popular Docs), Haunted Homes (ITV2 Entertainment), Clubbing On The Frontline (Channel 4 Current Affairs) as well as originating and exec producing Channel 4’s first digital content This is a Knife. She also set up and ran September Films’ LA Development Department and ran LA-based indie World of Wonder’s (Ru Paul’s Drag Race) UK division. As Commissioning Editor for Living TV, she commissioned and Exec Produced the channel’s two highest rating series of Britain’s Next Top Model and Jade: With Love following Jade Goody’s battle with cancer. Sophie is a vocal champion of neurodiverse talent in the industry and a ScreenSkills mentor for neurodiverse talent.
Caroline Ball
Caroline Ball Course Tutor
Caroline Ball is a Line Producer, based in Northern Ireland, who is known for being the driving force behind productions and bringing editorial vision into practical reality. She holds a Masters Degree in Production Management and has over 20 years’ experience working in the production office. Caroline has worked across numerous genres in television, radio and online, most recently working in scripted tv and film. She has experience of designing and delivering training courses. As a Training Executive for eircom, she was responsible for training new and experienced staff in a range of skills, including communication, time management and dealing with others. In the BBC, Caroline planned and delivered workshops to staff with a view to improving ways of working and increasing collaboration among teams.

We've helped over 2,000 freelancers and entrepreneurs turn creative ideas into reality

Plus our training courses help creative practitioners work on their business rather than just in their business. Get in touch to see if we can help.